Adding emotion to emulsion

When it comes to paint, Valspar is the king of colour. But a colour isn’t just a colour. It’s a feeling. A mood. A meaning. That’s why they launched the ‘Love your Colour Guarantee’ – to help people get personal with their homes.

And what could be more personal than the colour of your child’s first bedroom? It was this idea that led us to work with 7 influencers on the redecoration of their children’s rooms – a special way to mark Mother’s Day.

Behind the scenes

We asked our influencers to document the process of choosing their perfect colour. This helped us tell a story, not just of the colours – but the meaning behind them.

Driving traffic

The newly painted rooms were then shared on Mother’s Day with a link to the ‘Love Your Colour Guarantee’ page – driving traffic to Valspar’s website.

Thinking ahead

But it wasn’t just about Mother’s Day – we were thinking of other trigger stages too. Occasions like moving house, having a baby, or simple redecorations were all possible buying stages in the customer journey.

We knew that the majority of our audience may not have purchase intent immediately – so our goal was to keep Valspar top of mind by encouraging them to save content, and build their own mood boards for decorative inspiration.