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Born Client Logo Chillys

Quenching the thirst for Chilly’s Bottles

With a growing thirst for reusable products, competition for refillable bottles was fierce. But with sound, strategic, social-first thinking, we helped Chilly’s leave their mark.

Lifestyle

Creative

Strategy

Creative

Motion Design

Photography

Strategy

Social Strategy

Media

Paid Media Planning

Paid Media Management

1.6M

Engagements

2.28x

Return on advertising spend

1B

Impressions

600K

Direct sales

Balancing KPIs

Brands often choose between brand building and direct response marketing. By combining both, we were able to balance short-term aims with long-term objectives – proving ROI on every penny we spent.

Targeting

To find our audience, we had to go fishing. So we cast a wide net to gather data on those who were most likely to engage and take action.

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Testing the waters

When it comes to creative, we know that split testing is the best way to maximise ROI. That’s why we made over 4,000 variations of our video ad – to finesse the formula. With the creative tapping into cultural trends (Rose Gold, Avocado and Flamingos), we gained over 300,000 new fans and followers in the process.

Collaborations

Over the space of six months, we collaborated with Pret a Manger, and influencers such as Zanna van Dijk and Emma Bridgewater to put Chilly’s in the social spotlight.

Social proof

As a brand that champions creative talent, Chilly’s existing community was highly engaged. They did the selling for us – flooding each post with a sea of positive comments.

looove these! I want one in every colour

These collabs are fab!

Big fan of the avo one

Got mine yesterday... in love!

Daryl Hughes, Head of Ecommerce, Facebook
I didn't know I needed a water bottle until I saw Chilly's Bottles in my news feed.
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