Quenching the thirst for Chilly’s Bottles

Balancing KPIs

Brands often choose between brand building and direct response marketing. By combining both, we were able to balance short-term aims with long-term objectives – proving ROI on every penny we spent.

Targeting

To find our audience, we had to go fishing. So we cast a wide net to gather data on those who were most likely to engage and take action.

Testing the waters

When it comes to creative, we know that split testing is the best way to maximise ROI. That’s why we made over 4,000 variations of our video ad – to finesse the formula. With the creative tapping into cultural trends (Rose Gold, Avocado and Flamingos), we gained over 300,000 new fans and followers in the process.

Collaborations

Over the space of six months, we collaborated with Pret a Manger, and influencers such as Zanna van Dijk and Emma Bridgewater to put Chilly’s in the social spotlight.

Social proof

As a brand that champions creative talent, Chilly’s existing community was highly engaged. They did the selling for us – flooding each post with a sea of positive comments.