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From unknown to well-known

As newcomers to the hair care category, Chāmpo needed a campaign to carve out a strong position in a competitive market, driving awareness and demand along the way.

Influencer Marketing

Hair Care

Lifestyle

Influencers

Influencer Identification

Creative Direction

Management

Reporting & Analysis

4M

People reached (2019-2020)

2.25

Lifetime return on ad spend

16K

Bottles sold

500K

Revenue in paid spend alone

There’s no doubt that Chāmpo’s products are better than many of their competitors. Better ingredients, better results, and better for the planet. But our audience didn’t know that. In fact, they barely knew Chāmpo at all.

Entering a fiercely competitive space dominated by big brands with even bigger budgets, we needed a route to market that would build credibility – and fast.

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Building credibility

Influencers. Opinion leaders. Movers and shakers of the industry. We had to get them on our side, vouching for the products from their own experience.

Chāmpo had already made strong relationships with some high-profile names from shows such as Made in Chelsea. They’d also earned features in high-authority publications including Vogue and Elle – so we used this as a springboard to earn trust and justify the higher price point.

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Covering all bases

Alongside our major partnerships with macro-influencers, we also partnered with a number of micro-influencers on Instagram. These included:

  • Beauticians

  • Fashionistas

  • Bloggers

  • Sustainability lovers


Working together

With our army of influencers mobilised, we briefed them on how to create content that aligned with Chāmpo’s core message.

As with any influencer campaign, authenticity is key. So we gave our influencers free reign to create their own content – showing them using the products in their everyday routine.

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