Taking sales to the next level

Finding our audience

As a product that was fairly new to market, our task was three-fold: create awareness, educate, and convert. With a mix of action shots on the ski-slopes, our videos focused on all three.

Initially, we focused on targeting:

• Early intermediates

• Proactive intermediates

Revise. Retest. Relaunch.

While reach and engagement for our initial campaign was strong, we reported a reduction in conversions compared to previous campaigns. So we had to delve deep into the data. Spot the anomalies, and fix them.

Full Funnel

After a round of reiteration, we presented a new, full-funnel strategy to Carv. One that paid extra attention to the creative at each stage of the funnel. Awareness at the top, education in the middle, and conversion at the bottom.