Taking sales to the next level
YoY growth in Dec 2020
Increase of sales
People had 100% thruplay
Finding our audience
As a product that was fairly new to market, our task was three-fold: create awareness, educate, and convert. With a mix of action shots on the ski-slopes, our videos focused on all three.
Initially, we focused on targeting:
Revise. Retest. Relaunch.
While reach and engagement for our initial campaign was strong, we reported a reduction in conversions compared to previous campaigns. So we had to delve deep into the data. Spot the anomalies, and fix them.
After a round of reiteration, we presented a new, full-funnel strategy to Carv. One that paid extra attention to the creative at each stage of the funnel. Awareness at the top, education in the middle, and conversion at the bottom.