In-store Impact of Social

The Challenge: Bring customers back in-store to Bravissimo

Bravissimo needed to strengthen the link between their customers and the store. Their aim was to bring customer relationships back to the heart of the in-store experience. We had to consider how to enhance the customer experience online to encourage in-store repeat purchases with both new and existing customers.

In a world optimised for online shopping, how do you encourage customers back in-store? We needed to shift our existing customer’s purchase habits to in-store purchasing which was no mean feat. And while we engaged existing customers to come in-store, we needed to attract new customers as well.

Our Solution: Custom geo-targeted ads

To focus on increasing revenue & building loyalty from store visits, we pushed 40% of our budget towards in-store activation, with 60% going to our BAU e-commerce. Our store locator ads auto-located users close to the stores and delivered custom map cards to lead customers all the way to the store.
Our messaging emphasized the value of an in-store underwear buying experience and helped drive localised awareness of nearby stores.

The Results: How we measured our social success

We tracked clicks to directions alongside in-store purchases to determine the impact of these ads using correlative data - and we even ran tests in specific cities to determine the incremental impact of running these ads and we were more than happy with the results…