Driving footfall without the football

For most, Wembley is known for one of two things: sports events and concerts. So it was the ideal location for Boxpark to open a new ‘pop-up’ venue.

With their opening event fast approaching, they wanted a campaign that would build awareness, create desire, and sell tickets to the Rinse FM launch party.

Hype building

Like most campaigns, this one started with awareness building. It was crucial that we reached as many people in the area as possible, so we set our sights within a five mile radius of Wembley – serving a variety of ads to our audience.

Using social proof

Using content from the VIP launch event, we retargeted those who engaged with our awareness campaign with tailored videos, urging them not to miss out.

At the same time, we ran a user-generated content campaign, rewarding visitors with a free pint in return for a geo-tagged social post.

Drive footfall

Having warmed our audience up, it was time to seal the deal. All it needed was a strong call to action. And that’s exactly what they got – with a final call to book tickets for the exclusive launch event headlined by Rinse FM.