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BOXPARK

Driving footfall without the football

Building awareness. Creating hype. Driving footfall. Marketing the launch event at Boxpark’s new site with a social campaign that sold out.

Strategy

Data and Insight

Measurement and Effectiveness

Media

Paid Media Planning

4.5m

Video views gained during launch period

1M

Reached

75K

Customers engaged on @BoxparkWembley accounts

10K

New fans in 3 months

For most, Wembley is known for one of two things: sports events and concerts. So it was the ideal location for Boxpark to open a new ‘pop-up’ venue.

With their opening event fast approaching, they wanted a campaign that would build awareness, create desire, and sell tickets to the Rinse FM launch party.

Hype building

Like most campaigns, this one started with awareness building. It was crucial that we reached as many people in the area as possible, so we set our sights within a five mile radius of Wembley – serving a variety of ads to our audience.

Using social proof

Using content from the VIP launch event, we retargeted those who engaged with our awareness campaign with tailored videos, urging them not to miss out.

At the same time, we ran a user-generated content campaign, rewarding visitors with a free pint in return for a geo-tagged social post.

Drive footfall

Having warmed our audience up, it was time to seal the deal. All it needed was a strong call to action. And that’s exactly what they got – with a final call to book tickets for the exclusive launch event headlined by Rinse FM.

Matt Carter,​ Digital Director, Boxpark
Born Social's strategy kicked us off with a bang, helped sell out our launch event and push footfall post-launch. They are an extremely passionate and talented team.