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The Apathy Antidote

It’s a tough world out there in a saturated social media market; if you're not standing out, people are scrolling past. Enter ‘The Apathy Antidote’, our guide to valuable social-first content. What is it? How can you achieve it?

Be honest, have you ever caught yourself scrolling through your social media feed, without actually paying attention to the content?

You’re not alone, it happens to the best of us. We call this mindless scrolling. Your thumbs and eyes are engaged but your brain isn’t. The lights are on but nobody’s home.

You’re in a state of apathy.

But social-first storytelling doesn’t have to be all doom and gloom. When brands commit to making truly social-first concepts, they reap the rewards on (and off) the platforms - building genuine admiration from their followers and beyond.

Enter the Apathy Antidote, our guide to creating valuable social-first content in a saturated social media market.