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Silence, Brand

The common perception is that brands kill memes. Some go even further, describing culture-based ads as hijack marketing. In this paper, we look at the relationship between brands and their use of culture. Are there any ground rules? Is there a blueprint? All will be revealed...

Brands use social media to share their values, products and advertising with people. People use social media to discuss culture, share opinions and commentary with each other.

However, there is tension. People don’t like it when the two worlds collide. They don’t like it when brands use culture, or when culture incorporates brands. Or should we say, they don’t like it when it’s done badly.

Read our whitepaper that uncovers a checklist for success if you’re a brand that wants to get into culture (and do it well).