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The Social-First Brand

How will tomorrow's great brands be built? Watch Executive Strategy Director, Callum McCahon, and Executive Creative Director, Paddy Smith, talk through our latest whitepaper, exploring the key elements of The Social-First Brand and how brands of all shapes and sizes can adopt the approach.

Callum McCahon and Paddy Smith

22 Jan 2021

Social has changed it all: we now live in a distributed, decentralised, and fragmented world.

The prevailing narrative is that this has all made it easier than ever for brands to succeed - the barriers to entry have been well and truly demolished.

In reality, the opposite is true. Strong brands need to be one cohesive, consistent, coordinated entity - harder than ever to achieve in today’s world, when so much lies out of their control. It’s not just about what they say - it's what the people say that carries more weight.

But whilst it’s harder than ever to build strong brands in the social age, the upside of doing so has never been greater. How do we do it? Timeless truths still apply, but we need new interpretations to succeed in new environments. These new interpretations will form the building blocks of tomorrow’s great brands - Social-First Brands.

Tune in below as we talk through our latest whitepaper, exploring the four key elements of tomorrow's great brands and how brands of all shapes and sizes can adopt the approach.

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