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The Recession Playbook

How should brands adapt their marketing strategy in the midst of the cost of living crisis?

Callum McCahon, Emily Evans, Maihri Gill & Heather Topf

24 Nov 2022

With the UK economy expected to be in recession until Summer 2024, consumers will be taking a much more considered approach when it comes to their spending habits.

What does this mean for brands?

Watch our latest virtual event where we assess how consumer behaviour can inform the changes brands need to make to their marketing strategy in order to lean into a recession and unlock the inherent opportunities.

We look at the ways businesses should pivot their approach, as well as examples of brands who are already putting these learnings into action.

Hosted by Executive Strategy Director & Partner, Callum McCahon, Strategists, Emily Evans and Maihri Gill, and Senior Account Manager, Heather Topf, tune in below!

View the slides