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The Power of Purpose

How do you make your brand purpose stick on social? Watch our latest event as we explore the power of purpose and how to avoid woke washing in the digital age.

Essi Nurminen & Maihri Gill

26 Aug 2021

There's been an influx of brands focusing on people over profit in the last few years, accelerated by the pressures the world has faced during the pandemic.

Social can be a difficult place to showcase your brand's purpose, with more voices, opinions and comments to add to the chaos; done wrong, it can plummet businesses into the world of 'woke washing.' Done right, however, you can impact social movements, brand lift, and revenue growth.

So, how do you do it effectively?

Putting social media at the beating heart of your marketing strategy, we'll explore how to make your purpose stick.

You'll come away with:
✅ An understanding of how much power purpose really has on social.
✅ A framework to shift purpose from a tactic to a brand-building lever.
✅ Insight into how brilliant social-first brands do it successfully.

Tune in below!

View Event Slides