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The Platform for the Brands of Tomorrow

Why TikTok is no longer an innovation opportunity, but an absolute necessity...

Abbey Mills, Shaunni Howard, James Sackey & Nush Sims

18 Aug 2022

TikTok has changed drastically in the last two years.

It's now seen as the dominant social platform, with other platforms introducing new features to emulate the TikTok experience, proving the power it has within the industry. And over time, it's adapted positively to creators and businesses, making it the platform we believe brands should be on right now, not just to thrive, but to survive.

Tune in below as we explore:

  • The Landscape: What's changed and where we're headed.
  • Our Approach: Advice to brands looking to make the leap, from trendwatching and content formats to creators, community management, and sector guidelines.
  • Paid Advertisement: What paid opportunities exist on TikTok and how these differ across the globe.
  • Best in Class: Examples of brands we think are killing it on the platform.


Hosted by Executive Client Services Director, Abbey Mills, Social Media Director, Shaunni Howard, Head of Paid Media, James Sackey, and Social Media Executive, Nush Sims, watch it below!

View the slides