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Styled by Social

All hail the anti-aesthetic! 🙌

Watch our latest event as we explore the new era of brand design being driven by Gen Z culture.

Paddy Smith

30 Sep 2021

As social's grasp on marketing continues to tighten, we find ourselves ushering in a new era of brand design.

Welcome 'adorkable’ brands, driven by Gen Z culture, inspired by nostalgia and influencing brands old and new.

What is it? Why does it exist and how can brands tap into it?

Tune in below as we explore this new trend.

You'll come away with:
✅ An understanding of why this new brand aesthetic exists.
✅ An overview of core 'adorkable' attributes.
✅ How, why and when brands should adopt them.

View Event Slides