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Going Long and Short Event

How do you create an effective paid media strategy on social?

Maddie Stewart-Williams, Joe Elder and Kelsey Black

27 May 2022

From the age-old battle between performance and brand to the myriad of new platforms, and even knowing how to measure success... there's a whole host of obstacles thrown at businesses when it comes to paid media on social, and it can be hard to know where to start.

Watch our latest event as we explore:

  • How to evaluate new channels eg. TikTok, Twitch
  • How to set the right objectives and allocate the right budgets
  • Creative best practices
  • How to measure success

Hosted by Head of New Business and Marketing, Ed Knights, Senior Paid Media Planner, Maddie Stewart-Williams, Paid Media Planner, Joe Elder, and Creative, Kelsey Black, tune in below!

View the slides