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Balancing Global and Local

How do you maintain global consistency whilst staying relevant in local markets?

Char Hamill, Emily Williams and Charli Brehaut

30 Jun 2022

As brands expand globally, there’s the inevitable conflict between market reach and market connection, as well as creative consistency and creative nuance. Not to mention the various operational pressures that come with it.

Watch below as we explore the different approaches brands can adopt to make the most out of their global presence.

We discuss:

  • How to structure a global approach to social
  • How to achieve local nuance
  • How to overcome the common operational challenges
  • Inspiration from brands that are leading the way

Hosted by COO and Partner, Charlotte Hamill, Senior Strategist, Emily Williams and Senior Client Lead, Charli Brehaut, tune in below!

Get the slides