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A New Age of Influence

How do you effectively integrate social-first creators into your strategy?

Steph Ross, Paddy Smith and Rosie McFadzean

14 Jul 2022

A new age of influence is upon us, one that is being built for the future of social.

Driven by platforms, people, culture and tech, brilliant brands are moving away from the siloed influencer campaign that once dominated the social space. Instead, they're embracing the new wave of creators and seeing them as an integral, integrated and ongoing part of their social strategy.

But how do you effectively integrate social-first creators into your strategy?

Watch our latest event as we discuss:

  • The Landscape: The shift from influencers to creators
  • The Rules For Success: A framework that outlines the core principles
  • What Good Looks Like: Best in class examples across different sizes and sectors

Hosted by Head of Social Media, Steph Ross, Executive Creative Director and Partner, Paddy Smith, and Social Media Manager, Rosie McFadzean, tune in below!

View the slides