Give us a [email protected] or

10 Lessons from a Crisis

Our learnings from lockdown and how to apply them to your brand on social.

The Born Team

30 Jun 2020

With lockdown in full swing, brands are relying on social media more than ever as we navigate the current climate.

Tune in to our event recording below as we explore what we learnt from the first lockdown and how you can put these lessons into practice for your brand moving forward. Whether you're looking to approach TikTok and Influencer Marketing or perhaps you just want to know how to make content from your living room; we've got you covered.

Key Takeaways;

1. It’s the end of influencers (as we know them)

We still need role models we can aspire to, but our idea of aspirational has shifted. We need moral leaders who have meaning beyond aesthetics.

2. Create intimate experiences on social.

Conversations and exclusive insights are crucial whilst your audience is stuck indoors.

3. TikTok is accessible for brands.

Authenticity is key; reach out to creators who know the platform well and fit with your brand ethos. If you’re worried about investing in the platform, you can start small by publishing organic content and get to grips with what works.

4. Invest in eCommerce for long-term growth.

There really hasn’t been a better time to be involved in ecommerce, and the increase demand for online purchases will continue beyond the pandemic.

5. Empty comms will get you nowhere, you need to act.

Actions speak louder than words; there's a direct correlation between an initiative and positive word of mouth around a brand.

6. Social has proven its creds as a lead channel.

Social media usage is on the up and more money is being invested into social as a leading marketing channel.

7. There’s more potential in gaming beyond the play.

Lockdown behaviour from gamers and brands is more about the experience and social interaction.

8. Be hyper-reactive, and adapt creative to users.

Pivot your creative and copy accordingly; no one wants to be hit with a tone-deaf ad.

9. Substance over style.

The future is lo-fi; authenticity is key, no one cares that it was shot in your living room.

10. Don’t forget the social in social media.

Social is going back to its roots and being used to create communities to support one another in these uncertain times.

Download Event Slides