As the first quarter of 2021 comes to a close, we’re keen to share with you our latest update on the changes we’re making to inclusion, diversity and representation here at Born. At the tail-end of 2020 the I,D&R team worked together to set clear goals for us to achieve across the three pillars of increase knowledge, grow empathy and take action, and below is an outline of the goals we’ve achieved so far this year.
In January we introduced Born’s “Culture Calendar” to help us increase knowledge on cultural moments throughout the year; the calendar is filled with key moments throughout 2021 that are important to everyone at Born, and lets us acknowledge and share events that we can celebrate together. We’ve integrated this into everyone’s calendars and established an email thread whereby team members can share information/videos/resources around specific holidays and events that are important to them for the whole agency to engage with.
With the rise in hate crimes and casual racism against the Asian community, we reached out to individual team members personally impacted, offering understanding and support should respite be needed. We also shared agency wide communications to stand against all racism and in support of #stopasianhate.
Having introduced Inclusion Check-Ins last year off the back of our commitment to the Creative Equals #adlandcommits campaign, we decided to update our approach. The improvements to the process allow team members to self identify as underrepresented within the business and make it clear why we do them and what a team member can expect from the conversations.
On Transgender Day of Visibility (31st March) we shared various resources to educate and celebrate the transgender community. We also organised a company wide learning workshop with Inclusion & Diversity consultant, Heeral Gudka. This session focused on the history of trans people, the difficulties they’ve faced and still face and what we as an agency can do to be actively inclusive of the trans community within the workplace and beyond.
We are extremely proud to have sponsored team members James Sackey, Temi Adedoyin and Ali Cheng for the Accelerate Multicultural Leadership Programme from Creative Equals. It’s the first course of it’s kind in our industry and we can’t wait to see the impact it has.
The tragic death of Sarah Everard pushed into focus the issue of women’s safety in public spaces. We signed the Get Home Safe petition, lobbying for HMRC to change their rules on taxis. Safety is a hygiene factor, not a benefit. While we prioritise reducing the instances where team members work late, changing this arbitrary 9pm curfew placed on businesses is vital.
We’re also in the process of establishing a procurement, influencer and production offering policy that explicitly outlines our stance on inclusivity as an agency. Having this in writing holds us to a certain standard internally, as well as serving as an external statement of our attitude and approach to clients, partners and suppliers. We’re looking to have this document completed and actioned upon within the next quarter.