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Our Conscious Contribution

We want to do our bit to make the world a better place. Here you'll find updates on how we consciously contribute to our industry, our community and our planet through our commitment to improving inclusion and diversity, reducing our environmental impact and making ethical decisions.

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Inclusion, Diversity and Representation Update: July 2021


Increase Knowledge.

While our leadership team lacks the representation we would like it to have, we have invested in ongoing consultation from Heeral Gudka (Convergent Consulting). As we work to diversify we want this to give us the knowledge, empathy and perspectives we lack through lived experience along with confidence to be vocal on important issues impacting our industry.

We gathered, reported & published our Q1 2021 diversity data with the agency. The response rate increased by 9% since the previous quarter, taking us to 89%, a brilliant signifier of our team’s engagement in our efforts. When it came to the results, we saw improvements in several key areas; a 3% increase in ethnic diversity, improvements in age and gender balance and a 6% increase in neurodiversity. Although they’re small steps, they’re steps in the right direction. Overall, 22% of the agency currently identify as underrepresented, either in terms of ethnicity, background, sexual orientation, social status or disability. This data will be used when hiring to help us increase representation in these areas.

Grow Empathy.

We held our first Inclusion, Diversity and Representation Forum of the year at our mid year company meeting. Actor/director, podcaster and entrepreneur Kelechi Okafor was our keynote speaker, speaking honestly about race and ethnicity and her experience as a black woman.

Take Action.

As tension and conflict increased between Israel and Palestine back in May we reached out to individual team members personally impacted by the geopolitical situation to check on wellbeing and offer support where possible. We particularly wanted to support our Jewish team members as it’s proven that whenever Israel and Palenstine is high in the news agenda, antisemitism rises. We spread this awareness with the whole company and once again reiterated our stance against all racism, including antisemitism.

Throughout June we celebrated Pride with candid discussions about LGBTQIA+ influences and issues within music, television, film and sport. We crowdsourced a banging Spotify playlist, shared our essential watching, highlighted the achievements of LGBTQIA+ in sport and topped off the month with a Pride themed Zoom where we came together to share our learnings. We want to say a special thank you to Matthew and Eva for leading the month of fantastic content and conversation.

We honoured our commitment to funnel any unspent company wellbeing budget from Q2 into Inclusion, Diversity and Representation. This has added £893 to our pot and we can’t wait to put it to good use.