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Chaos Theory

Uncovering the patterns that sit beneath the chaos we’re seeing in the world and helping our readers to understand how to respond to new realities.

Research & Insight

Callum McCahon, Emily Williams, Maihri Gill, Dan Pereira, Emily Evans & Nimisha Mistry

22 Dec 2022

Chaos theory is “the mathematical field of study which states that non-linear dynamical systems that are seemingly random are actually deterministic from much simpler equations.”

Welcome to Chaos Theory, our latest series that aims to uncover the patterns that sit beneath the chaos we’re seeing in the world, helping our readers to understand how to respond to new realities.

Each month our strategy team will provide different perspectives on varying issues we're currently facing as a society, and how we should be approaching them in the world of advertising.

In December's edition, we're looking back at the chaotic year that was 2022, sharing key insights from the last 12 months and learnings brands need to consider for their social strategy in 2023.

Head here to download.