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Born Social, powered by Croud

We have some very exciting news to share: Born Social has been acquired by the global digital and performance marketing agency, Croud. This became effective this week and Born Social is now part of the Croud Group.

Born Culture

Ben Tyson

15 Nov 2022

At Born Social, we’ve always had ambitious plans to grow and develop the agency's capability, creativity and global footprint. Over the past year we’ve explored partnerships as a route to accelerate our business’ growth journey and in Croud we’ve found an equally ambitious, digital-first and client-centric team to join forces with who can help us:

1/ Bring Brand & Performance closer together for our clients

2/ Grow globally into new markets in Europe, the US and beyond

3/ Scale our operations as we grow

This acquisition is the perfect alignment of two very compatible businesses: both growth-oriented, digital-first, entrepreneurial, and with a huge emphasis on people and culture.

This partnership embodies the coming together of brand, performance media, and creative at a really crucial time when clients are having to weigh the long and short of it, as budgets come under pressure.

Born Social’s social and brand advertising expertise will bolster Croud’s existing creative offering, providing new and existing clients with the best-in-class services across the entire digital ecosystem.

This is also an incredible global opportunity for Born, at a time in our journey where we are already building teams across Europe and beyond. Croud’s growing business in the US and beyond are already seeing demand for social and creative and will be launchpads for us.

Croud’s clients include IWG, Intuit, The North Face, Compare The Market, UGG, Vans and many more. They have built deep partnerships with clients thanks to its unique model, which is based on the ‘Croudie Network’, a global network of 2,500 digital experts that enables them to deliver holding company scale with the precision of a specialist.

Born Social will continue trading under our brand name but now ‘powered by Croud’, and the leadership team will stay on in their current capacity, to continue growing the business.

Our leadership team, people and clients are thrilled about what the future holds.

Cheers to the next few years,

Ben, Char, Paddy, Callum, Abbey & Dan x

The Born Social Leadership Team